Adsense Marketing Cash Flow!
How You Can Use Adsense To Create Cashflow In Your
Business!
Table of Contents
What
is Google AdSense?
How
Google AdSense Works
How
You Earn Money
How
AdSense Can Help You Earn Extra Cash
How
Much Will I Earn?
How
Does Google AdSense Work?
It’s
Easy!
It’s
Fast!
Work
As Much or As Little As You Want
The
Money is More or Less Passive
You
Can Do Something You Love – And Get Paid for It
Easy
Learning Curve
This
is a ZERO Startup Cost Business!
You
Can Get Started Now
Where
to Go From Here
Google
AdSense Makes Sense for Your Business!
For
Advertisers
How
It Works
AdSense
Products
Benefits of AdSense
The most advertisers means
The most robust targeting of any ad
network.
Contextual targeting
Placement targeting
Interest–based advertising
Wide variety of ad formats
Flexible ad controls
Control how Google represents your
inventory.
Manage how your ads are displayed.
Powerful reporting tools.
Performance reports
Additional monetization solutions.
Google
AdSense Has a Downside?
#1: Illegitimate
Websites.
#2: Confusing
Advertising Tunnels
#3: Your
success depends on successful SEO
How
You Earn Money
Tips for AdSense Success
Guaranteed
Success?
Potential
Issues Google AdSense
Getting
the Most Out of Google Adsense
Setting
Up Your AdSense Account
Have questions
IMPORTANT NOTES
Recap
How
Much Will I Earn?
Help
with Google AdSense
Good
luck with your Adsense Cash Flow!
What is Google AdSense?
Google
AdSense takes internet marketing to the next level. It is a helpful tool that
allows website owners to select what types of ads are relevant for their target
market, allowing only the most relevant ads to appear. When relevant ads appear
on your website, or ads that interest/speak to your specific target market,
they are likely to click on those ads. And with Google AdSense, you earn money
for every time an ad is clicked. It really is that easy!
In
short, Google AdSense allows Internet marketers and website owners to work
together to ensure the best possible results from results driven advertising.
And do you want to know the best part about Google AdSense?... It’s FREE!
Rather
than giving permission to advertisers of all varieties, Google Adsense puts the
power in your hands to choose which ads make the most sense for you, your business
and your target audience.
Google
defines its AdSense program in the following way:
“Google
AdSense is a fast and easy way for website publishers of all sizes to display relevant
Google ads on their website’s content pages and earn money. Because the ads are
related to what your visitors are looking for on your site – or matched to the
characteristics and interests of the visitors your content attracts – you’ll
finally have a way to both monetize and enhance your content pages.
It’s
also a way for website publishers to provide Google web and site search to
their visitors, and to earn money by displaying Google ads on the search
results pages.”
Google
further hails AdSense as “The flexible,
hassle-free way to earn revenue online.”
So,
is what they say really true? Does it really work and more importantly, does it
really work that well? The answer is,
yes!
Google
will pay you every time your site visitors click on an ad within your site.
That means that you get paid whether they end up purchasing something from an
advertiser or not. All they have to do is click in order for you to get paid!
In
addition, you can not only choose which kinds of ads will appear on your site
(as in relevant topics via keyword selection), but you also have the ability to
integrate them seamlessly into your site by completely customizing the look of
your Google AdSense ads. You have the ability to select a color scheme, size of
the ads and and placement specifications for the ads as well.
Google also makes it very
easy to follow your AdSense success by providing you with easy to read, easy to
manage reports that show you which ads are being clicked, how often they are
clicked, and how much you are earning with your AdSense account.
From
an outside perspective, Google AdSense is, in both theory and reality, a
fantastic tool. So, it’s not just a self-proclaimed useful and effective way to
gain revenue for your business... It really is!
How Google AdSense Works
While Google AdSense is an extremely user-friendly
tool, it can take some time to figure out exactly how it works. You will need
to become familiar with all of its features, how they work and how they can
best be used to benefit your particular business, your business goals and your
business needs.
Let’s take a look at some of the most basic steps
involved in Google AdSense to better understand how it works.
#1. You choose what and where AdSense ads will
appear.
You will carefully select and specify what
kinds of ads you would like to show up on your site as well as where on your
site they will be placed. Google will ask you for keywords about your business,
products and/or services that will help generate a topic or topics of ads that
are relevant to your business.
#2. Advertisers
bid on ad placement in real-time.
Advertising space online is valuable real
estate. That is why many advertisers are willing to pay for quality placement.
With Google AdSense, the highest bidder always wins the spot. In other words,
you won’t find advertisers with
questionable businesses paying too much for advertising space, so the bidding
system helps separate the “good” advertisers from the “bad” ones.
#3. You
get paid based on clickthrus.
Google bills those who win the bids and pay
for advertising space. You then receive your payment based on the ads placed on
your site and when/how often your site visitors are clicking on them.
Many people find it hard to believe that there is no
fee for creating a Google AdSense account and allowing AdSense ads to be placed
on your website. But the truth is, they only pay you when the ads are being
clicked, so if you think about it, this method makes sense.
There is no need to pay them to advertise for others
businesses. And in the same vein, they don’t pay you for simply placing the
ads. There has to be positive activity in order for it to work on either end of
the spectrum. The advertisers decide how much they are willing to pay for their
ads (to be explored in Google AdWords) and you, as the one providing the
advertising space, benefit from the ads’ effectiveness.
AdSense is also more than just advertising. With
Google AdSense, you can choose to include one or all of their “products” as a
way to increase your profit-earning potential through targeted advertising. For
example, you can choose to place AdSense ads within your site (which are
customizable and of course, targeted); you can also choose to include AdSense
searches within your site (which help users and bring you a profit at the same
time); or you can choose to place Google AdSense ads in your feeds. It’s up to
you which, if not all, of these options you choose, but no matter how you look
at it, Google AdSense just makes sense for business.
Remember, the more you take advantage of Google
AdSense products, the more you will benefit from them!
How You Earn Money
Unlike the internet advertisements of old (largely banner ads, flashy boxes and annoying pop-ups), you earn money each and every time your site visitors click on a Google AdSense ad that is placed on or within your site. They do not have to purchase something in order for you to earn a commission. All they have to do is click!
You no longer have to worry about busy, distracting,
(sometimes obnoxious) internet ads crowding up your site. Instead, Google
AdSense ads are text ads, which are proven to have a much higher click-thru
rate than traditional banner ads. And
in fact, there is much more to it. Google AdSense makes making money easy!
If you are considering
creating a Google AdSense account, here are some tips for success:
Tip #1:
Build a site with a professional look, tone and feel.
Your business depends on
the effectiveness of your website, so make sure it’s the best it can be from
look and feel to messaging and ease of use. It’s important to also note that
Google does NOT accept sites that are created using free domains, so be sure to
register a unique domain through a reputable service.
Tip #2:
Your site should include valuable content.
Your site should include language
that is not only relevant to your target market, you’re your message should be
enticing and provide valuable information. You want to convince your customers
how valuable you are, not just hope they see it for themselves. On another
note, Google will quickly recognize if your site is not legitimate, so be sure
that your business is up and running to prove you are not just loading ads into
your site to make money.
Tip #3:
Work on driving traffic to your site.
Proper SEO techniques and
keywords are absolutely critical when trying to top search engines. If you
aren’t familiar with this process, be sure to learn more. It will serve you
well moving forward. No matter what, driving traffic to your site is absolutely
crucial for success.
Tip #4:
Set up your Google AdSense account.
As previously noted,
Google makes the entire process of setting up an AdSense account extremely
user-friendly. They will walk you through the registration process and get you
started with customizing and placing ads on your site in no time. They even
offer valuable help tools and resources as you continue to grow and become more
familiar with their products and services.
Tip #5:
Network! Network! Network!
Nothing is better than
word of mouth, so reach out to friends, family, peers, and colleagues to spread
the word about your site. The more people who visit, the more people who will
click on ads… and the more money you will make!
So what are you waiting
for? Get out there and grow your business. Build a quality site that looks and
sounds great. Create a Google AdSense account and watch the money roll through
the door… and the mailbox! You’ll be happy you did.
How AdSense Can Help You Earn Extra Cash
Advertising can be an extremely cost-effective way to grow your business… if it’s done well. After all, its very purpose is to let others know about who you are and what you do. The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and hopefully, a quality product.
Whether
you are a small business owner, Internet marketer, not-for-profit organization
or large corporation, advertising is a very critical part of what you do.
There
are many types of advertising to choose from, and depending on your business
and your product, some advertising outlets may be more beneficial than others.
From television to newspapers, billboards and radio, advertising opportunities
have historically run the gamut from small and inexpensive, to large and
exponentially costly.
The
Internet, in all of its worldwide reaching glory, is the perfect place to
advertise for almost any business, as you have the best chance of reaching the
most people. And what’s more, you can target your market through multiple
tactics, including Search Engine Optimization (SEO), keywords, and simply
choosing when and where to place your ads. Much like you would choose which
magazine to run your advertisement in, you can often choose which websites your
ad will appear on, or which directories you will be listed in.
For
Google customers, there are many options for advertising, including:
- Google AdWords for
those looking to create ads/advertise
- Google AdSense for
those looking to include targeted ads on their website(s) in order to earn
money
Google’s
advertising opportunities are perfect if you are looking to make money without
investing a lot… if any cash up front. When a business chooses to place AdSense
advertisements on their website, advertisers benefit from relevant and targeted
placement, making sure their advertising only costs them money when it is
actually working. What a novel idea, right? It makes so much sense, yet often,
advertising does NOT work this way.
Google
will only charge an advertiser when their ads are being clicked. Every time a
web user clicks on a Google AdSense ad, the website owner who placed it there
receives a commission and the advertiser is charged for the click. It’s one,
big interconnected web of logical advertising that benefits everyone involved.
So, how is Google AdSense good for advertisers? It’s a simple
advertising solution. It’s effective. It allows for maximum exposure to a
targeted audience who are inherently ingratiated toward your product and/or
service. And the bottom line is that it really does work! Most importantly, it
helps us all increase sales and ultimately, make more money.
For advertisers, of course you pay for your ads (but an
extremely low fee) but the benefit of increasing visibility and gaining new
customers from those ads far outweighs the minimal cost. Afterall, that is the
very purpose of your advertising in the first place, isn’t it? So take
advantage of this extremely cost-effective advertising outlet and let Google
AdSense help you along your journey to growing your business and your revenue
stream!
How Much Will I Earn?
Of
course the most pressing question that comes to mind when considering using
Google AdSense is “How much money will I earn?” Well, according to
Google, “There's no
precise answer, because your earnings will depend on a number of factors.”
Factor #1: The type of ads on your
pages.
AdSense allows you to “display ads that are paid when users click them or when users view them.”
Advertisers (through Google) participate and compete in an auction and the
“[Google] system automatically selects [the
ads that] will generate the most revenue
for you...”
Factor #2: The
pricing of ads on your pages.
Googles says it
best, “Not all ads are priced the same,
so factors such as changing advertiser budgets, your specific content, and the
ads your users choose to click will cause your earnings to vary even from day
to day.”
Factor #3: How
many AdSense products you use.
AdSense is more
than just ads. You can earn money by choosing to display ads on your website,
provide search functions generated by AdSense to your users, display ads in
feeds and much, much more.
The only sure
fire way to find out how much profit you will generate by using Google AdSense
is to actually sign up for an account and put it to work. As we have said
before, it is absolutely free, so why not try it?
The
bottom line is that Google AdSense will give you a better chance at earning
revenue through advertising than traditional ways of doing so, like drumming up
advertisers yourself.
Imagine
working in your spare time, doing something you love and getting paid for it.
You can do all this from home from the comfort of your computer. Just 10 years
ago, this wouldn’t have been possible. But today it is. It’s as easy as it
sounds. You can do everything described above by creating a website and selling
advertising through Google AdSense.
How Does Google AdSense Work?
Google AdSense is a program that allows you to easily put advertising on your website and get paid for it. You don’t need to negotiate with vendors, you don’t need to write any complex code, you don’t even need to create banner ads or write any advertisements.
Here’s how it works:
Someone
comes to your website, on which you’ve put your Google AdSense advertisement.
Google looks at your website and decides what kind of ads to serve. It
basically “reads” your website, looks through their list of advertiser and
picks out several that they believe would interest your visitor.
Your
visitor comes to your website, browses your site and sees that ad. If they
click on that ad, then Google gets paid by that advertiser for the click. They
then collect a small commission and give you the rest of the money.
It’s
a win / win / win for everyone because the visitor gets to see another site
they’re interested in, Google gets paid, the advertiser gets targeted traffic
and you get fast, easy cash in your bank account!
It’s Easy!
There’s
a lot of stigma around working from home. Society has instilled the belief that
it’s hard, that only a select handful of people can make money from home. That
setting your own hours and being your own boss is the platinum dream to strive
for, that few can actually achieve in reality.
It’s
just not true! Working from home and making money from home can be a piece of
cake – Especially with a tool like Google AdSense!
It’s Fast!
The
moment you start getting traffic to your website is the moment you start
getting paid. Most people don’t realize how easy it really is to start getting
traffic to a website.
Once
visitors start trickling in, you’ll quickly make your first dollar. After your
first dollar online, you’ll make your first ten, then your first hundred, and
in not too much time you'll have your first thousand.
What’s
great about Google AdSense is that you start seeing progress immediately. Sure,
you might start out making only a dollar, but it’s great to see that what
you’re doing is working already.
Compare
this to other online business models. For example, if you were selling
ergonomic chairs online, you’d first have to stock merchandise, setup a
merchant account and billing system, do your advertising – Then wait and wait
and wait until someone is willing to make a $600 purchase.
Not
so with AdSense – The moment anyone
just clicks on a link, you get paid
right then and there. Since you don’t have to wait until someone pulls out
their credit card (which is a much higher commitment on their part) you’ll
start getting paid almost immediately.
Work As Much or As Little As You Want
Want
to get paid more? Then work more. Want to just have a fun, profitable project
on the side? Then work less!
What’s
great about AdSense is that there’s no obligation whatsoever. It’s not like
having an employer that’s asking you to get a certain amount of clicks per
month – It’s entirely up to your own personal discretion how much or how little
you want to make, how much or how little you want to work.
You
set your own hours, your own dates, and your own vacations. Of course, the more
you work the more you’ll make. The amount of work you want to do is completely
up to you.
The Money is More or Less Passive
The
money you make is more or less passive income – Meaning that once you put the
work in, you’ll get paid whether you do more work or not.
It’s
not 100% passive – If you have your website making $1,000 a month, that amount
will gradually go down over the course of a year or two if you don’t put any
new content up.
But
could you take a 3 month vacation to France while continuing to get paid and
not putting any work in? Absolutely! In fact, you could easily take a 3 month
vacation without taking a hit on your income.
Could
you build a business, get a day job and effectively be getting paid double –
While putting just a couple of hours a week into maintaining your income? Of
course!
The
income you’ll make from AdSense is about 90% passive. You can leave it for a
period of months and you could do almost no work on it and it will keep coming
in. It takes just a little bit of work to maintain it at its current level or
just a bit more work than that to have it continue to increase.
You Can Do Something You Love – And Get Paid for It
What
are your passions or hobbies? If you could get paid for anything, what would it
be?
One
thing about AdSense is that you can make money promoting just about any kind of
website. If your passion is fly fishing, you could easily create a fly fishing
website, put AdSense on it and get paid for it.
If
your passion is health, you can get paid for that as well. Even if it’s
something obscure – Like how to raise a Rottweiler, you can get paid for that
too.
Just
about any topic you’re interested in, that others might be interested in as
well, you can make money from through Google AdSense. In other words, you can
make passive income from your own home doing what you love to do. Any topic that you’re passionate about,
you can make money from.
Easy Learning Curve
Unlike
many other internet businesses, Google AdSense has a very easy to follow
learning curve.
A
typical business’s learning curve could take you up to 6 months – Maybe even
longer before you make any money. You have to learn how to sell, how to write
marketing copy, how to collect money, how to get traffic, how to merchandise,
how to manage, etc.
Fortunately,
you won’t have to go through such a steep learning curve. With Google AdSense,
you can start making money within your very first week.
The
learning curve is very easy. Learning how to install Google’s code takes about
30 minutes. Getting traffic and getting paid might take you a week to learn.
Apart from that, there’s very few skills you need to learn.
Then
you’re off towards making however much you want to make!
This is a ZERO Startup Cost Business!
Most
other internet businesses have huge startup costs. A typical internet business
would cost $1,000+ to startup - sometimes as much as $10,000 and up. Initial
merchandise, merchant accounts, shopping carts, etc all cost a fair amount of
money to get started with.
With
AdSense, your startup cost is quite literally zero. Web hosting and a domain
name do cost money – About $10 each – But even those are optional if you choose
to hose your sites on a Blogger or Wordpress site.
For
under $50, you can start making money online today. In no other time in history
has this been possible. There’s literally no reason not to get started today.
Rinse and Repeat
There’s
no limit to how many times you can rise and repeat the AdSense profit formula.
Unlike, say, a chair business where you’d be starting competition with
yourself, with Google AdSense you can literally start as many different
websites as you want.
If
you’ve started a successful Fly Fishing website making $500 a month, you could
just as easily start a website about internet marketing and make another $500 a
month.
However
many times you choose to rinse and repeat is at your own discretion.
How You Get Paid
Google
sends you a check once a month with the total amount of money you’ve earned
from Google AdSense.
If
you’ve been making $10 a day, at the end of the month Google will send you a
check for $300.
You
don’t need to fill out tax forms until you’ve made a certain amount of money.
There’s no payment processing system you need to setup. Getting paid is fast,
easy and intuitive.
You Can Get Started Now
With
many businesses, you have to wait weeks or months before you can start earning
your first dollars:
First,
you have to incorporate, which could take up to a month. Then you need to get
your merchant accounts and payment processors online, which could take another
2-4 weeks. Then you need to get your products ready, which could take weeks.
The wait times pile up on and on while you’re shelling money out of your own
pocket to cover expenses.
With
Google AdSense, there’s no such wait times. All you need to do is start your
website now and start getting some traffic.
The
moment you start getting traffic is the moment you start getting paid. This
could take as little as one week before you start seeing money come into your
bank account!
Where to Go From Here
Now
you know how easy, fast, cheap and profitable AdSense is. As I’ve mentioned,
the learning curve is low – But there is a
learning curve.
The
first step is to make a decision now that you’re going to make this happen for
yourself. It’s unfortunate that so many
people get started on the path of making money from home only to never take
action.
Don’t
let that happen with you.
You
can make money from home. It isn’t’
difficult, but you do have to make a commitment. Follow through.
Once
you’ve made the decision, the next step is to educate yourself on the technical
how-to’s of starting a Google AdSense website that makes money.
Specifically, you need
to learn:
- How to choose a profitable
niche.
- How to build a simple website.
- How to create content that’s
compelling.
- How to install the Google
AdSense ads.
- How to get people to click on
your AdSense ads.
- How to get traffic to your
website.
Once
you’ve learned these 6 things – Which take literally about a week to learn –
Then you’re ready to start making money from AdSense. Once you’ve had your
first profitable website, it’s as easy and rinsing and repeating!
In this report, you’ve
learned the basics of what Google AdSense is, how it works and why it’s both
easier and faster than many other business models. Now it’s take to take the
next steps and educate yourself further – And then take action on actually
making money on the internet.
Google AdSense Makes Sense for Your Business!
Google AdSense is a great way to make money for your business. Not only
is Google a more than reputable company, (arguably, one of the most well-known
and trusted in the world) so you can trust their services, but the AdSense
program is one of their most user-friendly and cost-effective offerings to
date.
Have you ever clicked on an advertisement on the web? If you have, you
are not alone. Millions of internet users “navigate” the web via clickthroughs,
links and advertisements each and every second of every day. Across the world,
this has become how we communicate, do business, shop, trade, exchange and
enjoy.
Google AdSense is an extension of that reality and helps internet
business owners and users alike generate an interconnected “web” of relevant
information and helpful content that in the end will help you make more money.
And who doesn’t want to
make more money?!
If
Google AdSense seems like a fast, easy way to earn money, that’s because it is!
The
folks at Google seem to not only understand the modern internet business
landscape, they are one of the major driving forces behind it. From products
and services for the everyday web browser, to advanced business tools for
internet marketers, Google helps you make your internet dreams come true!
Google
AdSense allows business owners and website managers to monetize their websites
with an additional revenue stream… targeted advertisements that are seamlessly
integrated into the site. You simply dictate your target market, enter
keywords, and Google generates criteria for relevant advertisements that will
be placed within your site. You can even choose to have the ads match your
website color scheme and where the ads will be placed.
Once
Google AdSense is implemented in your site, you will immediately begin earning
money. How? Every time one of your site visitors clicks on an ad, you get paid.
With AdSense, if you know your target market, understand who they are, what
they want and then speak to those things, you are primed for success. AdSense
takes this concept one step further by paying you for acknowledging these
things.
Unlike
other internet advertisement opportunities, you get paid for clickthrus. In
other words, you will get paid every time someone clicks on an ad. They are not
required to make a purchase from that particular advertiser in order for you to
get paid. Refreshing, isn’t it?
So,
if you are interested in making some additional revenue for your business,
consider implementing Google AdSense. It’s fast, it’s easy and best of all, it
makes “cents”!
For Advertisers
Advertising can be an extremely cost-effective way to grow your business…
if it’s done well. After all, its very purpose is to let others know about who
you are and what you do. The ultimate goal is to gain customers and increase
revenue through attractive images, catchy slogans and hopefully, a quality
product.
Whether you are a small business owner, Internet market, not-for-profit
organization or large corporation, advertising is critical.
There are many types of advertising to choose from, and depending on your
business and your product, some advertising outlets may be more beneficial than
others. From television to newspapers, billboards and radio, advertising
opportunities have historically run the gamut from small and inexpensive, to
large and exponentially costly.
The Internet, in all of its worldwide reaching glory, is the perfect
place to advertise for almost any business, as you have the best chance of
reaching the most people. And what’s more, you can target your market through
multiple tactics, including Search Engine Optimization (SEO), keywords, and
simply choosing when and where to place your ads. Much like you would choose
which magazine to run your advertisement in, you can often choose which
websites your ad will appear on, or which directories you will be listed in.
For Google customers, there are many options for advertising, including:
- Google AdWords for
those looking to create ads/advertise
- Google AdSense for
those looking to include targeted ads on their website(s) in order to earn
money
The purpose of this report is to explore the benefits of AdSense and how
you can not only earn a profit from using it, but how to make the most out of
your AdSense account.
Google AdSense takes internet marketing to the next level. It is a
helpful tool that allows website owners to select what types of ads are
relevant for their target market, allowing only the most relevant ads to
appear. When relevant ads appear on your website, or ads that interest/speak to
your specific target market, they are likely to click on those ads.
With Google AdSense, you earn money for every click. It’s that easy!
In short, Google AdSense allows Internet marketers and website owners to
work together to ensure the best possible results from results driven
advertising.
And the best part about Google AdSense? It’s FREE!
Rather than giving permission to advertisers of all varieties, Google
Adsense puts the power in your hands to choose which ads make the most sense for
you, your business and your target audience.
Google defines its AdSense program in the following way:
“Google AdSense is a fast and easy way for
website publishers of all sizes to display relevant Google ads on their
website’s content pages and earn money. Because the ads are related to what
your visitors are looking for on your site – or matched to the characteristics
and interests of the visitors your content attracts – you’ll finally have a way
to both monetize and enhance your content pages.
It’s also a way for website publishers to provide Google web and site
search to their visitors, and to earn money by displaying Google ads on the
search results pages.”
Google further hails AdSense as “The
flexible, hassle-free way to earn revenue online.”
Here’s how Google claims that you will benefit from AdSense:
·
“Get
paid for displaying targeted Google ads on your site.”
As we’ve already
discussed, Google will pay you every time your site visitors click on an ad
within your site.
·
“Customize
ads to match your site’s look and feel.”
Not only can you choose which kinds of ads will appear on your site, you
have the ability to integrate them seamlessly by selecting a color scheme, size
and placement specifications.
·
“Track your success with online
reports.”
Google makes it very easy to follow your
AdSense success by providing you with easy to read, easy to manage reports that
show you which ads are being clicked, how often and how much you are earning
with your AdSense account.
From an outside perspective, Google AdSense is, in both theory and
reality, a fantastic tool. So, it’s not just a self-proclaimed useful and
effective way to gain revenue for your business... It really is!
How It Works
While Google AdSense is an extremely user-friendly tool, it can take some
time to figure out. You will need to become familiar with all of it’s features,
how they work and how they can best be used to benefit your particular
business, goals and needs.
Let’s review some of the most basic steps to understanding how it works.
1. You choose what and where AdSense ads will
appear.
You will
carefully select and specify what kinds of ads you would like to show up on
your site as well as where on your site they will be placed.
2. Advertisers bid on ad placement in real-time.
Advertising space
online is valuable real estate. That is why many advertisers are willing to pay
for quality placement and with Google AdSense, the highest bidder always wins
the spot.
3. You get paid based on advertising placement.
Google bills
those who win and pay for advertising space. You then receive your payment
based on the ads placed on your site.
Again, it is important to reiterate that there is no fee for creating a
Google AdSense account and allowing AdSense ads to be placed on your website.
The advertisers decide how much they are willing to pay for their ads (to be
explored in Google AdWords) and you, as the one providing the advertising
space, benefit from the ad placement.
AdSense Products
AdSense is more
than just advertising. With Google AdSense, you can choose to include one or
all of the following products to increase your profit-earning potential through
targeted advertising:
§ AdSense ads
(which are customizable and of course, targeted)
§ AdSense searches
(These search boxes are meant to help users and can earn you money!)
§ Display AdSense
ads in feeds.
The more you take
advantage of Google AdSense products, the more you will benefit from them!
Benefits of AdSense
There are many obvious benefits of AdSense and if it sounds too good to
be true, we promise you, it’s not!
Here are a few of the benefits of AdSense according to Google:
- The largest pool of advertisers.
AdSense gives you
access to Google's large advertiser pool without having to maintain individual relationships.
With AdSense, you
don’t have to seek out advertisers who reluctantly and rarely purchase space.
You have complete access to those who are not only willing, but seeking to
advertise themselves.
- The most advertisers means:
- More competition for your inventory
- More relevant ads
- Ads for all your online content
Not only can you
choose relevant ad topics for your website, you can customize relevancy by each
page/section of your website as well, ensuring the best possible chance for the
highest number of clickthroughs.
The
most robust targeting of any ad network.
AdSense's innovative targeting options
allow advertisers to more precisely reach their desired audiences on your site
— meaning more revenue for you and a better experience for your users.
AdSense is mutually
beneficial for both you and the advertisers, but you are also benefiting your
users by helping them find additional products and services they need.
Contextual
targeting
AdSense displays
ads related to the content of your page.
This makes it more likely that your site visitors
will click on these ads, making them lucrative for you and the advertiser.
Placement
targeting
An advertiser can
target your site based on demographics, vertical, geographic location, or URL.
Targeting is
critical for both your business and the advertisers who will compliment you.
Interest–based
advertising
An advertiser can
show ads based on your users' interests and previous interactions with that
advertiser.
Again,
targeting is key. And believe me, the internet is much smarter than we are!
Wide
variety of ad formats
AdSense isn't just for websites. Earn
additional revenue by displaying ads on these places:
o
Site search results
o
Mobile web pages
o
Feeds
o
Parked domains
o
Videos
You can place
Google AdSense ads just about anywhere you are willing. And remember, the more
ads you allow, the more likely you are to make money. Just remember to keep it
relevant and as always… targeting is key!
Flexible
ad controls
Protect the value of your brand and ensure
a positive user experience by choosing how ads are displayed on your site.
While you want to
include multiple Google AdSense Ads to make it the most beneficial, you will
have to be careful not to over saturate your site. You don’t want to appear too
ad driven, or “salesy”, as this can be a turn off for potential customers.
Control
how Google represents your inventory.
o
Choose how advertisers can target your site
o
Block advertisers by URL or category
o
Block third-party ads or certified ad networks
You have the power
to filter the ads placed on your site. Be sure to manage this wisely, keeping
out any questionable ads or unrelated ads that may slip through the cracks.
While this isn’t likely, it can happen so just be sure to pay close attention.
Manage
how your ads are displayed.
- Choose which ad formats you accept.
- Customize your ads to match your site's look
and feel.
Customizing is key,
as you don’t want ads to appear out of place. However, be careful not to make
the ads blend in too much, as they should still stand out in order to grab the
attention of site visitors.
Powerful
reporting tools.
Detailed reports help you identify opportunities to make more money.
AdSense offers more
than just advertisements. It is a powerful tool and also provides additional
functionality that gives you important information regarding how to best
benefit from it.
Performance
reports
- Earnings by specific day or date range
- Earnings by page, domain, or ad unit
- Clicks, CTR, and eCPM
Google AdSense
allows you to follow your earnings so you can clearly see just where and how
your AdSense ads are being successful.
Google
Analytics reports
- Earnings by user visits
- Earnings by user location, browser type, and
referring source
- Traffic by AdSense impressions, clicks, and
revenue
In addition to
Google AdSense, Google Analytics is a remarkable complementary service that
will let you know the trends of your website traffic as well as ad impressions
and click thrus. This is a great and useful tool as well.
Additional
monetization solutions.
Google's suite of publisher monetization
solutions support your ad sales business as it grows.
Google offers many
additional, complementary services to enhance your Google AdSense account and
overall experience.
1.
o
Monetize new media and platforms
o
Optimize yield from multiple ad networks
o
Manage your directly sold inventory
Google AdSense Has a Downside?
While
it is true the AdSense can prove to be extremely profitable and beneficial for
website publishers and advertisers alike, it does (like anything else) have its
down side.
#1: Illegitimate Websites.
Many online “business owners” are not “business owners” at all. They
simply want to make easy money, thru services and programs like Google AdSense.
These so-called “business owners” put together less than legitimate websites
that have one sole purpose – to house advertisements that will turn a profit
with every click-thru.
While this is not necessarily Google’s fault, it has become a problem
and the web is full of these fake sites, making it even more difficult to
hard-working business owners like yourself to prove that your business is not
only trustworthy, but your advertisers can be trusted as well.
#2: Confusing Advertising Tunnels
Because almost anyone can create an AdSense account, they can advertise
anything. While not all AdSense advertisements lead users through a web
of confusion, some do. This less than honest approach to AdSense can not only
be confusing, but frustrating and annoying for those of us trying to earn an
honest living and truly help our customers.
#3: Your success depends on successful SEO
Search Engine Optimization (SEO) is important for your site and it is
important for your ads. Why? Because SEO is how you get users to your site.
Without it, how will they find you? And, so goes your traffic, so goes your
click-thru rate. The higher the volume of traffic, the higher the click-thru
rate for your site. One truly is dependent upon the other.
Even
with these potential downfalls, Google AdSense can be an extremely lucrative
venture for your business. You just have to make sure you are using it
correctly and being careful not to fall into any of the traps mentioned here.
How You Earn Money
Unlike the internet advertisements of old
(largely banner ads), you earn money each and every time your site visitors
click on a Google AdSense ad that is placed on or within your site. They do not
have to purchase something in order for you to earn a commission.
As long as they click on one of your ads,
Google will pay you.
You no longer have to worry about busy,
distracting, (sometimes obnoxious) banner ads crowding up your site. Google
AdSense ads are often text ads, which are proven to have a much higher
click-thru rate than banner ads.
And in fact,
there is much more to it. Google AdSense makes making money easy!
Tips for AdSense Success
Let’s break it
down a bit more with these tips for AdSense success.
1.
Build a content
driven site with a professional look, tone and feel.
It’s important to note that Google does
NOT accept sites that are created using free domains, so be sure to register a
unique domain through a reputable service.
2. Your site should include valuable content.
Google will
quickly recognize if your site is not legitimate, so be sure that your business
is up and running to prove you are not just loading ads into your site to make
money.
3. Work on driving traffic to your site.
Proper SEO techniques and keywords are
absolutely critical when trying to top search engines. If you aren’t familiar
with this process, be sure to learn more. It will serve you well moving
forward.
4. Set up your Google AdSense account.
As previously noted, Google makes the
entire process extremely user-friendly. They will walk you through the
registration process and get you started with customizing and placing ads on
your site in no time.
5. Network! Network! Network!
Nothing is better than word of mouth, so
reach out to friends, family, peers, and colleagues to spread the word about
your site. The more people who visit, the more people who will click on ads…
and the more money you will make!
Guaranteed Success?
Google AdSense seems like a fast, easy way to earn money. Right?
That’s because it is!
All you have to do is understand how it works. It’s like anything else.
Your business can only be successful if you understand the ins and outs. If you
know your target market, understand who they are and what they want and then
speak to those things, you are primed for success!
The same goes for AdSense.
All you have to do is understand what it is, how it works, and put it to
work for you.
Potential Issues Google AdSense
While it is true the AdSense can prove to be extremely profitable and
beneficial for website publishers and advertisers alike, it does (like anything
else) have its down side.
Issue #1: Overcrowding the web with less than legitimate
sites.
Many online “business owners” are not “business owners” at all. They are
people who were mesmerized by the spell of the potential for easy money, thru
services and programs like Google AdSense.
These so-called “business owners” put together less than legitimate
websites that have one sole purpose – to house advertisements that will turn a
profit with every click-thru.
While this is not necessarily Google’s fault, it has become a problem and
the web is full of these fake sites, making it even more difficult to
hard-working business owners like yourself to prove that your business is not
only trustworthy, but your advertisers can be trusted as well.
Issue #2: Confusing Links and Advertising Tunnels
Because almost anyone can create an AdSense account, they can ultimately
advertise anything. That being said, some (not all) AdSense advertisements lead
users through a web of confusion, leading them to third-party websites run by
affiliates, rather than a website that was originally what the user was looking
for.
This less than honest approach to AdSense can not only be confusing, but
frustrating and annoying for those of us trying to earn an honest living and
truly help our customers.
Issue #3: Your success depends on successful SEO
If you aren’t yet familiar with how to tackle Search Engine Optimization,
you should get a move on. Not only is SEO important for your site, it is
important for your ads. Why? Because SEO is how you get users to your site.
Without it, how will they find you? And, so goes your traffic, so goes your
click-thru rate. Remember - the higher the volume of traffic, the higher the
click-thru rate. One truly is dependent upon the other.
Even with these potential issues, Google AdSense can be an extremely
lucrative venture for your business. You just have to make sure you are using
it correctly and be careful not to fall into any of the traps mentioned here.
Getting the Most Out of Google Adsense
Here are some guidelines that will let you know if you are approaching
Google AdSense in the best way:
- If you are thinking
about starting a business, but are unsure of how to attract potential
advertisers.
- If you are a new
business owner and looking to Google AdSense to help gain some initial
revenue.
- If you are an
established business owner looking to Google AdSense to help gain
additional revenue.
Setting Up Your AdSense Account
Once you create your Google AdSense account, you will receive an email
from the Google AdSense team. Let’s take a look at the message you will receive
and discuss a few of the points contained in the email:
-----------------
Congratulations!
Your Google AdSense application has been approved. You can now activate your
account and get started with AdSense in minutes.
We will now see
Google take us through the process of setting up your account.
STEP 1: Sign in to your account.
Please visit
https://www.google.com/adsense?hl=en_US and sign in using the email address and
password that you submitted with your application. If you've forgotten your password,
visit http://www.google.com/adsensepassword for assistance.
STEP 2: Generate and implement the AdSense code.
Click on the
'AdSense Setup' tab, then follow the guided steps to customize your code. When
you've reached the final step, copy the code from the 'Your AdSense code' box
and paste it into the HTML source of your site.
If you don't have
access to edit the HTML source of your pages, contact your webmaster or hosting
company.
In order for
AdSense to work, you must build the unique AdSense code into your website. This
is essential for the program to function.
Not sure how to add
the code to the HTML source of your page? Our Code Implementation Guide can
walk you through the process…
Once the code is
implemented, Google ads will typically begin appearing within minutes. However,
if Google hasn't yet crawled your site to determine its content, you may not
notice relevant ads for up to 48hours.
As soon as you
start generating and running ads on your site, you will be able to track your
results.
STEP 3: See the results.
After you've
started running AdSense, you can see your earnings at any time by visiting the
Reports tab in your account. To learn more about what to expect from your
earnings, visit <link>
For a quick
overview of your reports and the 5 steps to getting paid, view our Payments
Guide.
In addition to
walking you through the set up process, Google then goes on to provide you with
helpful tips and links to ensure you understand Google AdSense to the fullest.
Have questions? Find answers in
the following resources:
- The AdSense Help Center, containing
demos, guides, and answers to common questions: https://www.google.com/adsense/support?hl=en_US
The AdSense Help Center
will guide you through everything AdSense, from user error to questions about
ad placement and customization, the Help Center has it all!
- The AdSense Help Forum, an online
community of publishers:
http://groups.google.com/group/adsense-help
The AdSense Help
Forum is a great place to go to talk to other website publishers. Here you can
discuss questions, concerns or even successes with other publishers by posting
and/or commenting on other’s posts.
- The AdSense Blog, with all the latest
news and tips about AdSense:
http://www.adsense.blogspot.com
The AdSense Blog is
a great place to go to receive the latest news and updates about AdSense and
its latest announcements.
àWant to test your
ads? Please don't click on them!
Clicking on your
own ads is against
the AdSense program policies
(https://www.google.com/adsense/policies?hl=en_US).
This is extremely
IMPORTANT. You cannot - must not - click on your own ads in order to turn a
profit from Google AdSense. It is not only against program policies, it is
ethically wrong and more than frowned upon. In fact, you can and will be
caught, so please, be honest and respect the terms required of you.
àYou can add the
AdSense code to a new page or site at any time.
There's no need to
inform us or update your account when you do. Just please make sure that you
only display code on pages that comply with our program policies.
Just because almost
anyone can use AdSense does not mean it is a free-for-all. There are important
guidelines to consider on when and where to place your ads, and while they are
extremely unlimited, there are some limitations that are to be followed and
respected.
Welcome to Google
AdSense. We look forward to helping you unleash the
full potential of
your website.
So, as you can see,
Google AdSense is extremely easy to implement and even when you have questions,
the Google AdSense Team offers additional help and ongoing support.
Recap
There
are many benefits of Google AdSense and if it sounds too good to be true, I
promise you, it’s not! Here are a few of the benefits of Google AdSense:
- The largest pool of
advertisers.
With AdSense,
you have complete access to those who are not only willing, but also seeking to
advertise themselves.
- A customized solution.
Not only can you
choose relevant ad topics for your website, you can customize relevancy by each
page/section of your website as well, ensuring the best possible chance for the
highest number of clickthrus.
- The most robust
targeting of any ad network.
AdSense is
mutually beneficial for both you and the advertisers, but you are also
benefiting your users by helping them find additional products and services
they need.
- Contextual targeting
This
makes it more likely that your site visitors will click on these ads, making
them lucrative for you and the advertiser.
- Placement targeting
Targeting is
critical for both your business and the advertisers who will compliment you.
- Interest–based
advertising
Again, targeting is key.
- Wide variety of ad
formats
You can place
Google AdSense ads just about anywhere you are willing. And remember, the more
ads you allow, the more likely you are to make money. Just remember to keep it
relevant.
- Flexible ad controls
While you want
to include multiple Google AdSense Ads to make it the most beneficial, you will
have to be careful not to over saturate your site. You don’t want to appear too
ad driven, or “salesy”, as this can be a turn off for potential customers.
- Control how Google
represents your inventory.
You have the
power to filter the ads placed on your site. Be sure to manage this wisely,
keeping out any questionable ads or unrelated ads that may slip through the
cracks. While this isn’t likely, it can happen so just be sure to pay close
attention.
- Manage how your ads are
displayed
Customizing is
key, as you don’t want ads to appear out of place. However, be careful not to
make the ads blend in too much, as they should still stand out in order to grab
the attention of site visitors.
- Powerful reporting
tools
AdSense offers
more than just advertisements. It is a powerful tool and also provides
additional functionality that gives you important information regarding how to
best benefit from it.
- Performance reports
Google AdSense
allows you to follow your earnings so you can clearly see just where and how
your AdSense ads are being successful.
- Google Analytics
reports
In addition to
Google AdSense, Google Analytics is a remarkable complementary service that
will let you know the trends of your website traffic as well as ad impressions
and click thrus. This is a great and useful tool as well.
- Additional monetization
solutions.
Google offers
many additional, complementary services to enhance your Google AdSense account
and overall experience.
How Much Will I Earn?
Of course the most pressing question that comes to mind when
considering using Google AdSense is…
How much money will I earn?
Well, according to Google:
“There's no precise answer,
because your earnings will depend on a number of factors.”
Those factors include the following:
1.
The type of ads on your pages.
AdSense allows you
to “display ads that are paid when users
click them or when users view them.” Advertisers (through Google)
participate and compete in an auction and the “[Google] system automatically selects [the ads that] will generate the most revenue for you...”
2.
The pricing of ads on your pages.
Googles says it
best:
“Not all ads are priced the same, so factors
such as changing advertiser budgets, your specific content, and the ads your
users choose to click will cause your earnings to vary even from day to day.”
3.
How many AdSense products you use.
AdSense is more
than just ads. You can earn money by choosing to:
·
Display ads on your
website
·
Provide search
functions generated by AdSense to your users
·
Displaying ads in
feeds.
·
More!
The more AdSense products you use, the more you will increase your potential
earnings.
The only sure fire way to find out how much
profit you will generate by using Google AdSense is to actually sign up for an
account and put it to work. As we have said before, it is absolutely free, so
why not try it?
The bottom line is that Google AdSense will give you a better chance at
earning revenue through advertising than traditional ways of doing so, like
drumming up advertisers yourself.
As they say:
"Although
we don't disclose the exact revenue share, our goal is to enable publishers to
make as much or more than they could with other advertising
networks."
Help with Google AdSense
Don’t
be intimidated by Google AdSense. It is one of the most user-friendly, helpful
and profitable business tools available on the web. In fact, once you create
your Google AdSense account, you will receive an email from the Google AdSense
team that walks you through how to set up your account, how to get the most out
of it and also provides you with some additional resources that will help you
along the way.
The AdSense Help Center will
guide you through everything AdSense, from user error to questions about ad
placement and customization. The AdSense Help Forum is also a great place to go
to talk to other website publishers. Here you can discuss questions, concerns
or even successes with other publishers by posting and/or commenting on other’s
posts.
And finally, the AdSense
Blog is a great place to go to receive the latest news and updates about
AdSense and its latest announcements.
In addition, there are two very important rules to follow when
using Google AdSense.
#1. Do NOT click on your own ads! - This is extremely IMPORTANT. You can not click
on your own ads in order to turn a profit from Google AdSense. It is not only
against program policies, it is ethically wrong and more than frowned upon. In
fact, you can and will be caught, so please, be honest and respect the terms
required of you.
#2. Place ads carefully. - Just because almost anyone can use AdSense does
not mean it is a free-for-all. There are important guidelines to consider on
when and where to place your ads, and while they are extremely unlimited, there
are some limitations that are to be followed and respected.
If
you follow these rules and pay close attention to the help Google provides you
as an AdSense user, you will have a positive experience and make money while
you are at it!
Google AdSense
Makes Sense for Your Business!
Google
AdSense is a great way to make money for your business. Not only is Google a
more than reputable company, (arguably, one of the most well-known and trusted
in the world) so you can trust their services, but the AdSense program is one
of their most user-friendly and cost-effective offerings to date.
Have
you ever clicked on an advertisement on the web? If you have, you are not
alone. Millions of internet users “navigate” the web via clickthrus, links and
advertisements each and every second of every day. Across the world, this has
become how we communicate, do business, shop, trade, exchange and enjoy.
And
how often are you likely to click on an ad for something related to the webpage
you are currently visiting? For example, if you are surfing through a pet
supply website and you see an advertisement for a local veterinarian, are you
likely to click on that ad? Most likely, you will be.
As
an AdSense account holder, you will allow Google to place ads on your website
that are not only relevant to your website content, but are generated based on
a heightened user experience. This is great news for both you and your
customers.
Google
AdSense is helps internet business owners and internet users alike generate an
interconnected “web” of relevant information and helpful content that in the
end, will help you make more money. And
who doesn’t want to make more money?!
So, if you are looking for a fast, easy, reliable way
to make additional revenue for your online business, then look into starting an
account with Google AdSense. It will more than pay off for you and your
customers!
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